How to Configure Upsell
Upsell is a sales feature that allows you to offer an additional product or a more premium version immediately after a
customer completes a purchase — increasing the average order value and giving customer more value. In Kirvano, you can
enable upsell to maximize your revenue per sale.
Step-by-Step: How to Set Up an Upsell in Kirvano
1. Access Your Kirvano Account and Open the Product
- Log in to your Kirvano account.
- In the sidebar menu, go to Products.
- Select the product for which you want to configure the upsell.
2. Go to the Offers or Checkout Settings
- Inside the product setup, locate the section for Offers, Checkout settings, or Upsell/Order Bump (the name may vary
depending on your interface).
- If your product already has an offer (e.g. one-time or subscription), open that offer for editing; otherwise, create
a new offer.
3. Enable Upsell or Order Bump
- Look for an option to Enable Upsell (or “Upsell / One-Click Offer / Post-Purchase Offer”).
- Toggle or check the option to activate upsell for this product/offer.
Once enabled, you will be able to define what will be offered as upsell: a complementary product, premium version, or
additional module.
4. Define the Upsell Details
When configuring the upsell, fill in the following:
- Upsell Product or Offer: choose which product or offer will be presented as upsell (it can be a different product,
an add-on, or a higher-value version).
- Price: set the price for the upsell offer (can be lower or higher depending on strategy).
- Trigger Type: usually the upsell is shown either:
- right after checkout/after main purchase (post-purchase upsell), or
- as an “order bump” during checkout (before payment).
- Display Settings / Message: configure how the upsell will appear — headline, description, call-to-action button
label. Make it clear and compelling so the customer understands the added value.
5. Save and Activate the Upsell Offer
- After filling in all required upsell fields, click Save or Activate.
- Your upsell is now active: customers who purchase the main product will see the upsell offer at the configured
moment.
How Upsell Works in Practice
- A customer completes the purchase of the main product.
- Immediately after payment (or on the thank-you / confirmation page), the system displays the upsell offer.
- With one click (or simple interaction), the customer can accept the upsell without re-entering payment information
(in case of “one-click upsell” setup — if supported).
- If accepted, the upsell is added to the order and processed accordingly.
Why Use Upsell & Best Practices
- Upselling helps increase your average order value (AOV) — you generate more revenue per customer, without increasing
traffic.
- Offer complementary or premium items that genuinely add value to the main purchase — avoid irrelevant or low-value
add-ons.
- Use clear, benefit-focused copy and a compelling call to action to highlight the value of the upsell — customers
should see the upsell as a beneficial upgrade, not just a sales pitch.
- Test different upsell offers: price points, products, timing (checkout vs post-purchase) — to see which converts
best.
If you have any questions or need assistance, please contact our Support team.