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How to Pass UTM Parameters in the Checkout URL

Last updated on Dec 10, 2025

What are UTM parameters

UTM parameters are tracking tags added to URLs to help monitor and evaluate the performance of your marketing campaigns. They give you insight into where your buyers are coming from, which channels or ads are converting best, and how effective different sources of traffic are.

Supported UTM (and SRC) parameters

You can append the following parameters to your checkout URL:

  • utm_campaign — identifies the campaign name

  • utm_content — identifies which content, image or call-to-action (CTA) triggered the visit or sale

  • utm_medium — identifies the marketing medium or channel type (e.g. social media, CPC, banners)

  • utm_source — identifies the source of traffic (e.g. Google, Facebook, newsletter)

  • utm_term — identifies the keyword used in ads or search campaigns (useful for paid search tracking)

  • src — a generic source parameter you can use similarly to utm_source, for custom tracking of sale origin

How to build the checkout URL with UTM parameters

To include UTM parameters in your checkout link:

  1. Start the query string with a question mark ?.

  2. For each parameter you want to pass, add parameter_name=VALUE.

  3. If including more than one parameter, separate them with an ampersand &.

Example of checkout URL with UTM parameters:

https://pay.kirvano.com/your-offer-id?utm_campaign=MyCampaign&utm_source=FacebookAds&utm_medium=social&utm_content=BannerA&utm_term=sale2025&src=AffiliatePartner

You can include only the parameters you need — there is no requirement to include them all. Remove any you don’t intend to use.

How UTM / SRC parameters are used in sales tracking

  • When a buyer completes a purchase, the UTM or SRC parameters embedded in the checkout link are stored along with the sale data.

  • Later you can go to the sales report area in your platform dashboard and filter or analyze transactions based on UTM or SRC values.

  • This allows you to evaluate which campaigns or traffic sources are performing best, compare conversion rates, and optimize your marketing strategies accordingly.

  • You can also export sales reports with UTM/SRC fields to a CSV file for deeper analysis in spreadsheets or analytics tools.

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