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How to Create the Pixel Code on Kwai

Last updated on Dec 10, 2025

Setting up a conversion pixel on Kwai allows you to track actions such as visits and purchases from your Kwai ads. This helps you measure performance and optimize your campaigns.

Step-by-Step: Creating a Pixel Code in Kwai

  1. Log in to your Kwai Ads Manager account.

  2. In the left menu, find and click Pixels & Events.

  3. Click Add Pixel to create a new pixel.

  4. Enter a name for your pixel that helps you identify it later (for example, “Kirvano Checkout Pixel”).

  5. Choose the type of event you want to track initially (you can add more events later).

  6. After creating the pixel, the system will display the pixel code — this is the tracking script you will use to send data from your checkout.

  7. Copy the pixel code exactly as shown. You will use this in your Kirvano settings.

Where to Use the Kwai Pixel Code

  • In your Kirvano account, go to the Pixel Setup or Conversion Pixels section.

  • Add a new conversion pixel and choose “Kwai” as the pixel type.

  • Paste the pixel script you copied from Kwai.

  • Define which events you want this pixel to track — for example, Purchase, Checkout Start, or View Content.

Once configured, Kirvano will send the conversion data to Kwai when customers interact with your checkout and complete the tracked events.

How Kwai Pixel Tracking Works

  • When a visitor lands on your checkout page or completes a purchase, the pixel code you installed triggers the event.

  • Data about that action (such as purchase value, transaction ID, and event type) is sent to Kwai Ads Manager.

  • You can then analyze this conversion data within your Kwai advertising dashboard to measure campaign performance and optimize ads.

Tips for Accurate Tracking

  • Confirm that the pixel code is correctly copied and pasted without missing characters.

  • Make sure the events you select in Kwai match the actions you want to measure (for example, purchase events for revenue conversion tracking).

  • After setting up, test the pixel by performing a test purchase or simulated event to confirm that data is being recorded correctly in Kwai.

If you have any questions or need assistance, please contact our Support team.