Conversion pixels help you measure the results of your marketing campaigns by tracking actions taken by visitors on your checkout pages. With conversion pixels enabled, you can better understand which ads and traffic sources are generating sales and improving your return on investment.
Step-by-Step: Setting Up a Conversion Pixel
1. Access Pixel Settings
In your Kirvano account, go to the Integrations section.
Find and select the Pixels area to begin setting up conversion pixels.
2. Add a New Pixel
Click Add Pixel to create a new conversion pixel integration.
You will be presented with fields to fill in:
Pixel Name:
Enter a descriptive name for the pixel (for example, “Facebook Sales Pixel” or “Google Ads Conversion”).
Pixel Type:
Choose the platform where you want to send conversion data (e.g., Meta / Facebook, Google Ads, TikTok, Pinterest, or other supported platforms).
Pixel ID:
Paste the pixel ID provided by the platform you are integrating (for example, your Meta Pixel ID or Google Ads conversion ID).
3. Configure Conversion Events
Once the pixel details are filled in, you will need to specify which events will be tracked. Common events include:
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Purchase — triggers when a customer completes a purchase.
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View Content — triggers when a customer views the checkout page.
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Add to Cart — triggers if your pages include an “add to cart” option.
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Initiate Checkout — triggers when a customer starts the checkout process.
Select one or more of the events you want to track for your campaigns.
4. Save the Pixel Setup
After completing the fields and selecting events, click Save to finalize the pixel setup.
Once saved, your pixel is activated. Kirvano will start sending conversion events to the platform you integrated whenever the selected actions occur on your checkout pages.
How Conversion Tracking Works
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When a visitor interacts with your checkout (for example, viewing the page or completing a purchase), the pixel registered in Kirvano triggers an event.
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Conversion data is then sent to the tracking platform you configured (such as Meta or Google), allowing you to monitor results in your ads dashboard.
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Over time, you can analyze this data to optimize your campaigns for better performance and higher return on investment.
Tips for Accurate Tracking
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Make sure the pixel ID is correctly copied from the respective advertising platform.
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Verify that the events you selected match your goals (e.g., purchases for revenue tracking, checkout for funnel analysis).
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After setup, test the pixel by performing a test purchase or simulated event to confirm that data is being tracked correctly.
If you have any questions or need assistance, please contact our Support team.